Ebook gratuit D&AD The Copy Book
Maintenant bienvenue, l'un des livre aujourd'hui le plus inspirant d'un auteur vraiment spécialisé dans le monde entier, D&AD The Copy Book C'est le guide que beaucoup de gens dans le monde en attendant de publier. Après la publication de cette révélé, les amateurs de livres sont réellement intéressés à voir à quel point cette publication est en réalité. Êtes-vous un d'entre eux? C'est tout à fait approprié. On ne pouvait pas être le remords maintenant chercher cette publication à un examen.
D&AD The Copy Book
Ebook gratuit D&AD The Copy Book
Nous partons du principe que vous serez intéressés à lire D&AD The Copy Book actuellement. Ceci est un tout nouveau livre à venir d'un auteur très bien connu dans ce monde. Aucune politique difficile, pas de mots complexes, et pas de sources difficiles. Ce livre sera certainement assez bon pour vous. Ce produit de lecture a tendance à être une version de lecture au jour le jour. Ainsi, vous pouvez l'examiner en fonction de vos besoins. Vérifier à la fin terminée pourrait vous fournir le grand résultat. Comme ce que les autres font, beaucoup qui lu une publication par la surface peut obtenir complètement l'avantage.
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Détails sur le produit
Relié: 544 pages
Editeur : EVERGREEN (20 avril 2018)
Collection : Bibliotheca Universalis
Langue : Anglais
ISBN-10: 3836568527
ISBN-13: 978-3836568524
Dimensions du produit:
14,6 x 5,1 x 19,7 cm
Moyenne des commentaires client :
5.0 étoiles sur 5
2 commentaires client
Classement des meilleures ventes d'Amazon:
151.101 en Livres (Voir les 100 premiers en Livres)
Considéré comme le champ d'action le plus difficile de l'industrie publicitaire, le rédactionnel est généralement réservé aux professionnels les plus doués - souvent les dirigeants ou gérants des agences eux-mêmes. Le livre propose un choix éclairé de projets et des articles signés par 48 grands noms de la publicité, parmi lesquels des vedettes comme David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes et Barbara Nokes.Les leçons à tirer de ces pages vous aideront à formuler des arguments à la fois plus clairs et plus convaincants, que vous écriviez un discours exaltant, une bannière web accrocheuse ou une lettre percutante. Ce livre n'est pas seulement incontournable pour ceux qui travaillent dans la pub ou le marketing : il est aussi indispensable pour tous ceux qui ont besoin d'impliquer ou d'influencer les gens, sur une page web, sur papier ou en personne.Fabrice RetailleauCreative Consultant Copywriter
s'il n'y avait qu'un livre à retenir pour la bonne rédaction publicitaire, ce serait celui-ci. Clair. Imagé. Concret le must have pour les rédacteurs pub.
As a studying copywriter, this book has a plethora of ads and never ceases to give me inspiration for when I'm practicing. There are a variety of ads ranging in many different industries and forms.My only issue: I enjoy the brief bios & self-proclaimed methods from different copywriters, but there really isn't a breakdown of the copy and what actually went into them. It'll state the company, year, and maybe the goal of the ad. But there is no deep analysis that shows exactly what made the copy so good. As a copywriter, you may be familiar with swiped.co. If not, it is a website with lots of marketing ads (mainly sales letters) just like the book, but the site actually ANNOTATES different lines within the copy and explains what this or that line does to the reader psychologically and how it draws them to purchase and/or sign up.I'll be honest and say this book is worth every penny of the $20-some price. But if all the ads had annotations like the ones I explained? It would be a $50+ value minimum. Hopefully they make a revised edition with these suggestions.
From highly provocative, intensely emotional headlines like…> What's it like to be raped as a three-year-old? A victim explains.> Sure it's hard talking to your child about knives. Not half as hard as never talking to him again.> They're dead. So does it matter how they lived?...to curiosity-driven headlines like...> Suspicious, critical or distrustful of people who invent words?> This is perhaps the most infuriating ad you'll ever read. Unless you are 21.> How do you protect yourself against a volatile market? Investing it more often....To the thoughts, opinions and the advice from 53 proven world class copywriters...... This is the best $20 I've ever spent on advertising book.
This is book is THICC. Tons of short content so you can pop it open, read for some quick inspiration, and get back to work. Lots of visuals to go along with the stories.
Great examples.
Found The Copy Book a great source for inspiration. As a freelance copywriter, I'm always looking for ideas for the ads I write.
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